@ARTICLE{moderating2016,
     Title={Moderating Role of Incentives on the Relationship between Customer Characteristics and Customer Engagement Behaviour},
     Author={Soch, Harmeen and Kaushik, Priyanka },
     Journal={International Journal of Science Technology and Management},
     Volume={5},
     Number={10},
     Pages={61-69},
     Publisher={},
     Year={2016}
}