@ARTICLE{dimensionality2015,
     Title={Dimensionality of Customer Loyalty: A Study in the Indian Context},
     Author={Kaur, Harsandaldeep and Soch, Harmeen },
     Journal={International Journal of Research in Commerce and Management},
     Volume={6},
     Number={10},
     Pages={31-35},
     Publisher={},
     Year={2015}
}