@ARTICLE{refining2018,
     Title={Refining and Validating Image Congruence, Satisfaction and Loyalty amongst Mall Shoppers in India},
     Author={Kaur, Kuljit and Soch, Harmeen },
     Journal={International Journal on Customer Relations},
     Volume={6},
     Number={1},
     Pages={31-37},
     Publisher={},
     Year={2018}
}