@ARTICLE{consumer2018,
     Title={Consumer Perception towards Effectiveness of Green Communication Strategies: An Exploratory Study},
     Author={Mehta, Pooja and Chahal, Harpreet, Singh},
     Journal={Abhigyan},
     Volume={36},
     Number={3},
     Pages={21-30},
     Publisher={Fore School of Management},
     Year={2018}
}