@ARTICLE{a2016,
     Title={A review on marketing approach for higher educational institutes},
     Author={Amit Gupta, Surbhi, Shaina},
     Journal={IJCEM International jour. Of core Engg. &Mngmt},
     Volume={2},
     Number={10},
     Pages={172-179},
     Publisher={IJCEM},
     Year={2016}
}