@ARTICLE{pharmaceutical2004,
     Title={Pharmaceutical company represestatives perception of factors influencing prescription writing},
     Author={S. Malhotra, A. Kondal, N. Shafiq, S. Sidhu, P. Pandhi},
     Journal={Journal of Pharmaceutical Marketing & Management},
     Volume={16},
     Number={4},
     Pages={97-106},
     Publisher={Taylor & Francis},
     Year={2004}
}