@INPROCEEDINGS{returns2006,
     Title={Returns on Investments in Customer Relationship Management A Case Study of Indian Manufacturing Companies},
     Author={Soch, Harmeen Kaur and Ramaswami Sridhar },
     BookTitle={2006 INFORMS Marketing Science Conference },
     Address={University of Pittsburg, Pittsburg , Pittsburg},
     Pages={},
     DOI={},
     Publisher={},
     Month={2006},
     Year={2006}
}