@INPROCEEDINGS{theoretical2011,
     Title={Theoretical Considerations of Value Creation in Business Relationships - A Customer's Perspective},
     Author={Aggarwal, Nidhi and Soch, Harmeen },
     BookTitle={International Conference on Innovative Business Strategies for Corporate Excellence},
     Address={Delhi Institute of Advanced Studies, India, India},
     Pages={},
     DOI={},
     Publisher={},
     Month={2011},
     Year={2011}
}