@INPROCEEDINGS{examining2015,
     Title={Examining Mediating Effects of Customer Shopping Experience on the Relationship between Antecedents of In-Store Experience and Impulse Buying A Theoretical Framework},
     Author={Singh, Priyanka and Soch, Harmeen },
     BookTitle={4th International Conference on Business, Management and Governance},
     Address={New York, USA, USA},
     Pages={39-48},
     DOI={},
     Publisher={},
     Month={2015},
     Year={2015}
}