@INPROCEEDINGS{understanding2017,
     Title={Understanding Antecedents of Customer Engagement Behaviour and its Relationship with Marketing Metrics},
     Author={Soch, Harmeen and Kaushik, Priyanka },
     BookTitle={2017 Annual Conference of Emerging Markets Conference Board (EMCB)},
     Address={IIM, Lucknow, },
     Pages={216-222},
     DOI={},
     Publisher={},
     Month={2017},
     Year={2017}
}