@INPROCEEDINGS{moderating2017,
     Title={Moderating Role of Face Consciousness on the relationship between Image Congruence and Behavioural Intention: A Comparative Study of Indian and Canadian Smartphone Market},
     Author={Kaur, Kuljit and Soch, Harmeen },
     BookTitle={7th IIMA Conference on Marketing in Emerging Economies},
     Address={IIM, Ahmedabad, },
     Pages={61-66},
     DOI={},
     Publisher={},
     Month={2017},
     Year={2017}
}